THE SEO Company FAQ
“Google only loves you when everyone else loves you first.” – Wendy Piersall
SEO is an acronym for Search Engine Optimization. Basically, it’s getting your website better ranked in top search engines (Google, Bing, Yahoo).
2. Isn’t it enough to have a website?
Perhaps, back when websites were new, it was. But soon after, with the flooded market of websites and everything WWW, SEO has become critical for business success.
Traffic to your business isn’t enough. You must convert visitors into customers, and return customers. This is done through quality content (buyer-valued focused), and meaningful calls to action.
We work to position clients on a local, national, and international level, depending on their needs.
3. How does SEO work?
Search Engine Optimization is a combination of factors: technical/architectural aspects of the website, relevant content (that is constantly updated), keywords, incoming links, and social network presence, among other things.
4. Can’t my web designer do the SEO work?
Not necessarily. There are some companies that integrate design and SEO. Most, however, do not. Regardless, the SEO consultants must work closely with the web designer to upload content, work with the technical aspects of the pages, provide guidance and more.
5. What reports and communication can I expect from my SEO consultants?
Any reputable company will share reports. The content of the report depends on each individual’s, organization’s, or product’s business goals and model. (EG. Commercial sites should receive reports that show conversions, whereas an informative site should receive more traffic, returning traffic, and visitors staying longer on the site.) ALL SEO consultants will show how your site has improved in ranking based on keywords and phrases.
6. Twitter, Facebook … and all the social media sites … are they necessary?
Yes. Not ALL of them, but social media and SEO are tied together. Blogs get shared on top social media websites. More social shares can attract new users, establish returning users, and in turn, help improve the rank of the web page. Moreover, engaging customers is a great way to build authority and maintain authentic connections.
7. Why hire SEO Company?
We have a small client list and provide personalized attention to every detail of your product, business and organization. We love to learn. We have over 35 years combined experience, helping clients increase their website traffic and, in turn, grow their business. Our mission is to help your business grow and succeed.